Job Title: Manager – Merchandising (E-commerce)
Location: [Specify City or “India – Hybrid/Remote”]
Experience: 10+ Years in D2C E-commerce Merchandising (Footwear/Apparel/Accessories)
Employment Type: Full-Time
About the Role
We are seeking a seasoned Manager – Merchandising (E-commerce) with deep expertise in driving growth across D2C websites in the fashion and lifestyle category. This role demands a strategic thinker with a sharp commercial instinct, who can manage range planning, forecasting, site merchandising, and cross-functional coordination to deliver on KPIs such as gross margins, sell-through rates, and inventory health.
You will be the key business driver across online platforms, combining analytical rigor with fashion sense to ensure product-market fit and optimal digital presentation.
Key Responsibilities
📈 Range Planning & Forecasting
- Own the seasonal range plan and forecasting across categories and subcategories.
- Track weekly, monthly, and seasonal sell-through to evaluate assortment performance.
- Monitor and drive KPIs around gross margins, inward plans, inventory turn, and availability.
👟 Product & Trend Alignment
- Work with design and sourcing teams to ensure assortments align with market trends and brand positioning.
- Analyze market research and trend data to guide assortment and pricing decisions.
💼 Cross-Functional Collaboration
- Partner with sourcing to ensure timely deliveries aligned with forecast.
- Coordinate with design teams to influence product development based on business analytics and margin targets.
- Engage with marketplace partners and internal listing teams to ensure timely listing, tagging, and product visibility during campaigns.
🛍 Site & Marketplace Merchandising
- Oversee site merchandising—keyword mapping, category tagging, redirection hygiene, etc.
- Ensure marketplace hygiene, product live status, campaign setup, and performance tracking are consistently executed.
🔍 Data Analysis & Competitive Intelligence
- Analyze internal sales data and market trends to optimize merchandising strategies.
- Continuously benchmark against competitors for pricing, assortment, and website experience enhancements.
🔄 Systems & Process Optimization
- Ensure procedural discipline—implement issue resolution, escalations, and settlement protocols.
- Support global teams by aligning on digital requirements and merchandising calendar.
Core Competencies
- Strategic Thinking & Problem Solving
- Strong Analytical & Forecasting Abilities
- Cross-Functional Collaboration
- Operational & Process Discipline
- Understanding of Fashion/Lifestyle Market Dynamics
Eligibility Criteria
- 10+ years of relevant experience in D2C e-commerce merchandising, preferably in Footwear, Apparel, or Accessories.
- Strong understanding of fashion trends, marketplace dynamics, and consumer behavior.
- Demonstrated track record in inventory planning, gross margin delivery, and category growth.
- Proficiency in Excel, retail analytics tools, and e-commerce CMS platforms.
- Experience working with global teams is a plus.
Q1: What kind of e-commerce platforms will I manage in this role?
This role spans D2C websites and online marketplaces like Amazon, Myntra, Flipkart, and brand.com platforms.
Q2: Is knowledge of footwear/apparel mandatory?
Yes, domain experience in Footwear, Apparel, or Accessories is essential to ensure strategic merchandising and assortment decisions.
Q3: Will this role involve coordination with international teams?
Yes, this role involves collaboration with global teams to ensure digital and merchandising requirements are aligned.
Q4: What tools should the candidate be comfortable with?
Strong proficiency in MS Excel, merchandising dashboards, analytics tools, and familiarity with site CMS and listing systems is expected.