Job Title: Category Manager / Senior Category Manager – Competitive Exam Preparation
Location: [Insert Location]
Experience: 5–8 Years
Industry: EdTech / Education Services
Employment Type: Full-Time
About the Role
We are looking for a dynamic and strategic Category Manager / Senior Category Manager to lead the development and growth of our competitive exam preparation offerings. This role will be instrumental in shaping the product lifecycle—from ideation to launch—and ensuring that the learning content meets the highest academic standards while addressing the evolving needs of students.
Key Responsibilities
- Category Strategy & Planning
Define and execute the strategy for your exam category (e.g., UPSC, SSC, Banking, etc.), ensuring alignment with business objectives, market trends, and learner requirements. - Market & Competitor Analysis
Conduct ongoing market research to identify demand gaps, trends, and competitive benchmarks. Use insights to guide product innovation and positioning. - Product & Content Development
Collaborate with subject matter experts and instructional designers to conceptualize and deliver top-tier educational content, tools, and courses. - Vendor & Educator Management
Build and manage strong relationships with content creators, educators, and academic partners to ensure consistent product quality. - Sales & Go-to-Market Strategy
Partner with sales and marketing teams to craft launch plans, pricing strategies, and promotional campaigns to maximize category reach and performance. - Performance & Analytics
Track category KPIs such as enrollments, revenue, engagement, and learner success. Use data to iterate and improve offerings continuously. - Customer-Centric Innovation
Leverage student and educator feedback to identify enhancement opportunities and prioritize feature development or content upgrades. - Budget Ownership
Manage category-level budgets, forecasts, and profitability targets to drive sustainable financial performance. - Cross-Functional Collaboration
Coordinate with internal teams—marketing, sales, tech, content, and support—to ensure seamless execution of category plans.
Key Qualifications
- Bachelor’s or Master’s degree in Business, Education, or related field
- 5+ years of experience in category management, product management, or strategy roles (preferably in EdTech or consumer internet)
- Strong analytical and problem-solving abilities
- Excellent project management and stakeholder communication skills
- Familiarity with educational content design and digital learning platforms is a plus
Q1. What exams will the Category Manager handle?
This role may involve managing preparation content for competitive exams such as UPSC, SSC, Banking, Railway, or other government and entrance exams, depending on the organization’s focus.
Q2. Is prior EdTech experience mandatory for this role?
While not mandatory, prior experience in EdTech or educational content management will be a strong advantage, especially in understanding learner needs and content formats.
Q3. How is success measured in this role?
Success is evaluated based on category growth metrics such as course enrollments, learner satisfaction, content quality, revenue performance, and feedback-driven improvements.